Hi, I’m Luis Arango, a lecturer in Marketing at the University of Auckland. My research, which is primarily but not exclusively experimental, focuses on consumer responses to food technologies, service robots, and AI-generated media content (like the AI-edited image of me above). For example, I have researched how scarcity cues affect consumer responses to cultured meat by influencing risk perceptions (here). Also, I have explored the effect of AI-generated ads on consumers’ intentions to donate to charity (here). You can learn more about my research here.

Blog

I have an interdisciplinary background spanning analytic philosophy, psychology, and marketing. Occasionally, I write posts that explore the interconnections between these fields. In a recent post, for example, I examine whether luxury consumption falls short of moral duties. These posts are a space for me to explore and express my interests, and they are intended to be thoughtful yet unpretentious. You can read them here.

Teaching

On the teaching front, at the University of Queensland, I had the please of being part of the teaching teams for Digital Marketing and Social Media (MKTG35060)  and  Consumer Behaviour (MKTG2501). 

My CV

Finally, my full CV, Luis Arango PhD Researcher, can be found here.