Hi, I’m Luis Arango, a PhD researcher in Marketing at the University of Queensland Business School. My research, which is primarily but not exclusively experimental, focuses on consumer responses to food technologies, service robots, and AI-generated media content (like the AI-edited image of me above). For example, I have researched how scarcity cues affect consumer responses to cultured meat by influencing risk perceptions (here). Also, I have explored the effect of AI-generated ads on consumers’ intentions to donate to charity (here). You can learn more about my research here.
PhD Thesis
Supervised by Associate Professor Felix Septianto and Dr Nicolas Pontes, my thesis examines how different consumer mindsets influence the acceptance of cultured meat. Across three interconnected papers, my thesis investigates the cognitive and emotional processes underlying consumer reactions to this food technology.
The first paper looks into how a growth mindset shapes consumer responses to messages aimed at challenging the relevance of culture meat’s unnaturalness. The second paper investigates how holistic mindset consumers respond to counter-messages highlighting the unnaturalness of conventional meat. Lastly, the third paper, still under review, analyses moral mindsets and ethical messaging.
Blog
I have an interdisciplinary background spanning analytic philosophy, psychology, and marketing. Occasionally, I write posts that explore the interconnections between these fields. In a recent post, for example, I examine whether luxury consumption falls short of moral duties. These posts are a space for me to explore and express my interests, and they are intended to be thoughtful yet unpretentious. You can read them here.
Teaching
On the teaching front, at the University of Queensland, I had the pleasure of teaching three groups of talented undergraduate students in Digital Marketing and Social Media (MKTG35060) during Semester 1, 2025. In Semester 2, I will be teaching two groups of undegraduate students in Consumer Behaviour (MKTG2501). I am also designing an online course on some of the philosophical questions raised by consumption. The course will address topics such as consumer autonomy, the moral limits of markets, and more.
My CV
Finally, my full CV, Luis Arango PhD Researcher, can be found here.